Sample Sales Pitch Letters

Find inspiration in our curated catalog of sales letters. Each sample letter comes with guidelines and advice to help you find the right words.

Sales Letters

Sales letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, sales letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Sales letters allow you to reach prospective customers and generate business.

Sales letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.

Promotional letter offering discounts to long-term clients
Product marketing letter offering discount on new line
Direct marketing letter for XYZ MusicMix software
Example of a sales pitch letter for cooking videos
Sales pitch letter offering discounts on washing machines
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Sample persuasive sales letter for template software
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Business letter sample informing clients of a merger
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Example of a sales letter to inactive clients
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Letter to potential clients informing them of special sale
Business introduction letter for new product
Letter to potential clients of digital satellite service
Follow up letter to potential client for dyes
Marketing letter inviting potential clients to website
Introduction letter sample for Rainbow Native
Sales letter to prospective partner for advertising company
Promotional letter telling clients about on-line store
Sample sales letter to prospective conference exhibitors
Example of letter introducing clients to Check Time
Sales letter to potential clients to buy health insurance
Example of letter notifying clients of warehouse sale
Direct marketing letter for accident protection plan
Example of letter to client with event progress report
Example of letter to potential clients of sunroof installers
Direct marketing letter sample for Zane Digital Organizer
Example sales letter for a magazine subscription renewal
Sales pitch letter sample for Daly Computer Enhancer
Follow-up letter to potential clients of Amber Services
Introduction letter for new clients to Silver Financial
Introduction letter to new clients of Platinum Financial
Sample business introduction letter for Belle Insurance
Letter inviting potential clients to new store opening
Sample business introduction letter for XYZ Specialists
Letter to potential clients for discounted office supplies
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Letter to potential clients of Joe Collections
Sample introduction letter to hardware and software company
Letter to potential clients of payroll computation software
Direct mail letter sample introducing company policies
Letter to potential clients to know a company with a free gift incentive
Letter to potential clients to sell perfect gifts
Letter to set meeting with Rainbow Enterprises' client
Direct marketing letter for home and property insurance
Marketing sales letter to renew a magazine subscription
Direct marketing letter sample for software service provider
Marketing sample letter for platinum credit cards

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