1. Guidelines under construction!


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

If you intend to renovate your bathroom, make sure that you know all of your options first! READ ON:

The bathroom is one of the most important as well as one of the priciest parts of the house to renovate. However, you do not need to spend too much if you know where to source your materials from as well as how to save on small repairs. In fact, you can slash your bathroom improvement costs by as much as half!

People usually think that to get the best quality you must spend a lot of money. While it is true that quality comes at a cost, this does not have to be prohibitive. XYZ Specialists has been in the business of constructing and improving toilets and bathrooms for 20 years. All of this experience has given us the advantage of witnessing and creating innovations. It has also allowed us to develop the most cost-effective and efficient techniques. We have also been at the forefront of bathroom design, making use of a variety of materials to come up with an overall effect that is both relaxing and up-to-date.

Today, we take these years of experience and share them with you. Learn how to do minor repairs yourself and discover the suppliers who offer the best deals. Pick up some interesting design ideas that you can easily implement in your home.

The best thing about our online newsletter is the simplicity of the instructions and the abundance of pictures to help even beginning DIY-ers follow without any difficulty.

If you'd like to find out more about our online newsletter, subscription rates, and discounts, just click on the link below.


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Sample business introduction letter for XYZ Specialists.

Further things to consider when writing direct marketing letters to companies

Further things to consider when writing direct marketing letters to companies

Direct Marketing Letters

Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.

Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.

Letters to Companies

Letters to companies are formal letters written by individuals or companies to other companies, commercial businesses, or organizations. Such letters are usually business letters whose contents are formal and professional in nature. There are many types of letters sent to companies, and each has a specific focus. For example, sales letters to promote products and services, order letters to order goods and services, or inquiry letters to request information. They could also be transmittal letters to accompany a package or recommendation letters to recommend employees. In any of the mentioned scenarios, a letter to a company must be addressed to the right person and closed with a proper signature.

All letters to companies are official and require professionality and specificity. Therefore, the letter you produce must reflect this ideology. Know who you are addressing the letter to and how to respectfully address him/her. Make your information accurate and specific so that the recipient can quickly make his/her way through it and understand what is expected of him/her. If you are sending any attachments, mention what they are as well as their importance within the letter. End the letter by asking the recipient to respond or contact you directly.

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