Sample product marketing letter for landscaping company

GUIDELINES

  1. Guidelines under construction!

SAMPLE LETTER

[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-


Dear [Recipients Name],

A GORGEOUS, MANICURED GARDEN FOR A PRO

You may not have a green thumb, and you may know nil about landscape design. That doesn't mean that you have to forgo your dream of having a lovely garden to relax in and admire. In fact, with our help, your neighbors will simply have to stop and stare every time they pass your garden.

XYZ Homes and Garden has been the leader in garden landscaping for the past 15 years, and with good reason. Our dedicated team of designers and plant enthusiasts have treated each project, whether big or small, with attention to detail and a marked consideration for the aesthetic sensibilities of homeowners. Aside from just picking out plants and transplanting them to your garden, we can also do the following for you

(*list of gardening/landscaping services)

If you are not sure about what you want to do with your garden, browse the enclosed catalog for basic design ideas. You may also drop by our shop or call us at 434-3434so that one of our specialists can visit you and give you a free estimate.

Read through the testimonials of our many satisfied clients to know why XYZ is the best choice you can make. Call us today!

Sincerely,

[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Sample product marketing letter for landscaping company.

Further things to consider when writing direct marketing letters to companies

Further things to consider when writing direct marketing letters to companies

Direct Marketing Letters

Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.

Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.

Letters to Companies

Letters to companies are formal letters written by individuals or companies to other companies, commercial businesses, or organizations. Such letters are usually business letters whose contents are formal and professional in nature. There are many types of letters sent to companies, and each has a specific focus. For example, sales letters to promote products and services, order letters to order goods and services, or inquiry letters to request information. They could also be transmittal letters to accompany a package or recommendation letters to recommend employees. In any of the mentioned scenarios, a letter to a company must be addressed to the right person and closed with a proper signature.

All letters to companies are official and require professionality and specificity. Therefore, the letter you produce must reflect this ideology. Know who you are addressing the letter to and how to respectfully address him/her. Make your information accurate and specific so that the recipient can quickly make his/her way through it and understand what is expected of him/her. If you are sending any attachments, mention what they are as well as their importance within the letter. End the letter by asking the recipient to respond or contact you directly.

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