- Guidelines under construction!
[State, ZIP Code]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
Is your daily schedule difficult to organize? Do you miss many appointments?
Now, you may organize your daily schedule effectively and efficiently by using Zane's Digital Organizer. This organizer is a very helpful tool used by hundreds of very successful executives.
Zane's Digital Organizer runs on lithium batteries that can be easily recharged with a built-in charger. The Digital Organizer has a 24-hour battery time. You can also change and personalize the Digital Organizer's theme to suit your tastes.
Zane's Digital Organizer assists your professional life by
*Reminding you of your daily appointments minutes or even hours before, depending on your preference. *Acting as an alarm clock to wake you during your power naps at work *Allowing you to save your contacts in its built-in directory that you can organize by Company Name or by the person's last name. If you want, you can even organize your contacts by nicknames *Utilizing it prediction AI to predict your weekly routines or habits without you having to update the organizer every week
Because we are so sure that Zane's Digital Organizer is what you should have to make your work life easy, we are giving you a very special offer.
We will send you the organizer, and you can use it for FREE within 30 days. You can check and see if the Digital Organizer works for you. Once you decide to keep the product, you will only pay us $35. You can save $12 off its regular price. However, if you realize that you will not keep it, just return the organizer to us at no extra obligation on your part.
Just fill out the attached reply card and send it back today. The special price is only good for ten days.
Do you not deserve a great organizer? Act today!
P.S. If you order right now, we will send you a FREE booklet entitled "Managerial Planning for Busy Executives." This booklet has several tips from successful businesspeople from all over the country.
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Direct marketing letter sample for Zane Digital Organizer.
Further things to consider when writing direct marketing letters to companies
Direct Marketing Letters
Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.
Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.
Letters to Companies
Letters to companies are formal letters written by individuals or companies to other companies, commercial businesses, or organizations. Such letters are usually business letters whose contents are formal and professional in nature. There are many types of letters sent to companies, and each has a specific focus. For example, sales letters to promote products and services, order letters to order goods and services, or inquiry letters to request information. They could also be transmittal letters to accompany a package or recommendation letters to recommend employees. In any of the mentioned scenarios, a letter to a company must be addressed to the right person and closed with a proper signature.
All letters to companies are official and require professionality and specificity. Therefore, the letter you produce must reflect this ideology. Know who you are addressing the letter to and how to respectfully address him/her. Make your information accurate and specific so that the recipient can quickly make his/her way through it and understand what is expected of him/her. If you are sending any attachments, mention what they are as well as their importance within the letter. End the letter by asking the recipient to respond or contact you directly.