1. Guidelines under construction!


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

Is your office chaotic due to too many papers?

The recent survey of the National Office Federation shows that three out of four office have severe paper-load problems costing them thousands of dollars every year.

But be assured that you can get rid of that paper-load problems just by using Zane Office Organizer CD. It is the latest, template-driven system designed to organize your loads of paperwork into just a single CD. Just imagine how much you can save with Zane Office Organizer CD. Not only is it template-driven. It also has an efficient backup system.

Try Zane Office Organizer CD, and you will experience all these benefits:

*Organized employee information records with automatic payroll computations *Template-driven client information with individual and group listings *Organized and updated accounting records

- and so much more!

Many corporations already got rid of their old paper systems and used the effective and efficient Zane Office Organizer CD. Why shouldn't you?

For you to have a taste of this excellent office tool, we are offering you a FREE evaluation of your office's paper load. After which, we will show you how Zane Office Organizer CD will lighten your paperwork and will save you a lot of money.

I will be calling you early next week to schedule the FREE evaluation.

P.S. You will be pleased to know that Zane Office Organizer CD will cost you less than hiring one new employee for a month.


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Introduction letter sample for the Zane Office Organizer CD.

Further things to consider when writing direct marketing letters to companies

Further things to consider when writing direct marketing letters to companies

Direct Marketing Letters

Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.

Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.

Letters to Companies

Letters to companies are formal letters written by individuals or companies to other companies, commercial businesses, or organizations. Such letters are usually business letters whose contents are formal and professional in nature. There are many types of letters sent to companies, and each has a specific focus. For example, sales letters to promote products and services, order letters to order goods and services, or inquiry letters to request information. They could also be transmittal letters to accompany a package or recommendation letters to recommend employees. In any of the mentioned scenarios, a letter to a company must be addressed to the right person and closed with a proper signature.

All letters to companies are official and require professionality and specificity. Therefore, the letter you produce must reflect this ideology. Know who you are addressing the letter to and how to respectfully address him/her. Make your information accurate and specific so that the recipient can quickly make his/her way through it and understand what is expected of him/her. If you are sending any attachments, mention what they are as well as their importance within the letter. End the letter by asking the recipient to respond or contact you directly.

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