Example sales letter for a magazine subscription renewal


  1. Guidelines under construction!


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

We know how much you love good food. After all, that is the reason you subscribed to Gourmet magazine, your recipe and restaurant guide. Now that renewal time is right around the corner, we would like to offer you a special treat. Once you send us the renewal form, we will immediately deliver the next issue to you, together with a coupon booklet for 20 participating restaurants and bistros. Each card entitles you to a 25% discount at the indicated establishment.

Now is that a good deal, or what? Renew today and reap the rewards!


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -