1. Guidelines under construction!


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

Thank you for all those years of doing business with us and for your continued support and loyalty. We will always strive to give you satisfaction and excellence in service as we carry out our improved customer-centric policies.


We make a strong personal commitment to understanding our customers expectations initially and then, to meet or exceed our commitment to those expectations by doing tasks accurately, defect free, and always on time.

Satisfaction Guaranteed

We make sure that we have in stock only the best products available. Nevertheless, if you are not satisfied with your order, you can return it to us within 20 days of receipt for an exchange, or for a 100% refund including shipping costs if your product has not been opened. And of course, we will always eagerly welcome your comments and questions, and suggestions.

Lowest Prices Guaranteed

We guarantee that we have the lowest and most affordable prices ever in the industry!


Orders are released on the same day that they were processed. For products to be delivered to an International destination, kindly allow us 3 to 7 business days from the date of processing for delivery.

For local destination, orders/products will be processed upon confirmation of receipt of payment and delivered immediately. Kindly allow us one day from process date for delivery.

Shipping rates depend on destination and amount of your order.

We have a vast and the most up to date products in the industry!

We hope that with these new policies, we can make you happier and give you utmost satisfaction and service.


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Direct mail letter sample introducing company policies.

Further things to consider when writing direct marketing letters to consumers

Further things to consider when writing direct marketing letters to consumers

Direct Marketing Letters

Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.

Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.

Letters to Consumers

Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.

Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.

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