GUIDELINES

  1. Make use of the exchanging of letters to elaborate the pros of your products and service, plainly endorse to your prospect customer to take the next step in your business transaction which is the negotiation of sale. Also, do not forget that the client already showed interest in your offer, so give him a strong sales tone, focus on the good side of your products or services, with exaggerating or putting too much stress on the client.
  2. Express gratefulness to the target client for his/her time and presence during the interview, presentation or exhibit.
  3. Elaborate the good points and use of your product or service offers.
  4. Advise the target client to take the next step in acquiring the product and the service.
  5. Explain other extra support.

SAMPLE LETTER

[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-


Dear [Recipients Name],

Thank you for taking the time to see me yesterday. We are enthusiastic about the prospect of a working relationship with the STS Company. We have heard so much about your company, and we cannot wait to be able to work with you.

I propose that we split into teams and do a survey of the best possible consumers for our products. We can then do data analysis and determine the best ways to promote our products. I am going to Radisson the week after next for a weeklong convention, but you can reach me through my cell phone number, 512-2233 if you need anything. You can also email me at kh23@gmail.com.

It was pleased to meet you. I am looking forward to an excellent working relationship with you.

Sincerely,

[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -