GUIDELINES

  1. Make use of the exchanging of letters to elaborate the pros of your products and service, plainly endorse to your prospect customer to take the next step in your business transaction which is the negotiation of sale. Also, do not forget that the client already showed interest in your offer, so give him a strong sales tone, focus on the good side of your products or services, with exaggerating or putting too much stress on the client.
  2. Express gratefulness to the target client for his/her time and presence during the interview, presentation or exhibit.
  3. Elaborate the good points and use of your product or service offers.
  4. Advise the target client to take the next step in acquiring the product and the service.
  5. Explain other extra support.

SAMPLE LETTER

[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-


Dear [Recipients Name],

Thank you for taking the time to see me yesterday. We are enthusiastic about the prospect of a working relationship with the STS Company. We have heard so much about your company, and we cannot wait to be able to work with you.

I propose that we split into teams and do a survey of the best possible consumers for our products. We can then do data analysis and determine the best ways to promote our products. I am going to Radisson the week after next for a weeklong convention, but you can reach me through my cell phone number, 512-2233 if you need anything. You can also email me at kh23@gmail.com.

It was pleased to meet you. I am looking forward to an excellent working relationship with you.

Sincerely,

[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Sample follow-up letter to potential client for STS Company.

Further things to consider when writing follow-up letters to business partners

Follow-Up Letters

Follow-up letters are letters you write after business contracts, job interviews or business meetings to show that you are still interested in the recipients and that you are willing to build a relationship. Follow-up letters provide a platform for continued communication and are an effective way of consolidating a real relationship between you and the recipients. A follow-up letter is important in the early stages of a business relationship as it gives you an opportunity to reintroduce yourself and reconnect with the recipient. It also gives you a chance to address a concern that was raised at the previous meeting or give additional information to the recipient.

Well written follow-up letters can make a great difference in your success. These are letters sent during the early stage of the relationship, and therefore the writing style should be fairly formal. Make sure to write the letter as soon as possible after the meeting to keep things fresh. Explain your point clearly and avoid making unnecessary assumptions. Try as much as possible not to convey any negative sentiments. Where necessary, remind the recipient of any deadlines as well as date and time for the next meeting. Close the letter positively.

Letters to Business Partners

Letters to business partners are letters you write to people with whom you have some degree of involvement with their business dealings. A business partnership is a legal relationship formed when two or more people agree to run a business together are co-owners. When you make such a partnership, you need to write a letter to your business partners to convey your message clearly and strongly, and to keep a legal record of the partnership. The letter should be formal and must contain the partnership offer, names of all the business partners, and the terms and conditions of the partnership.

Letters to business partners should be written with a professional tone. They should conform to all the accepted business letters standards. State the purpose of the letter. Give all the necessary details regarding the partnership as outlined in the contract. Include the name and title of the recipient. Employ the appropriate formal salutations and closings. State the date clearly and mention any document that is enclosed with the letter. Close the letter on a positive note and sign it off with your name and title. Letters to business partners should be printed on the company's letterhead.

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