Sample follow-up letter to potential clients of Joe Toys


  1. The letter is sent to remind both the customer and the target customer of your unending desire to serve him/her. Do not repeat previous offers but present him or her new ideas, like additional facts about the product or a special discount. You may opt to send her two letters, one after the meeting and another few weeks later for follow-up purposes.
  2. Thank the customer for his or her time and interest during the presentation of the product and service. If you plan to follow-up, you can ask the client whether he successfully received the materials and if he enjoyed reading it.
  3. Highlight the qualities that are most attractive to the customer, or those that will best fit his necessities.
  4. Show the customer the ease of placing an order. Explain the steps very well and encourage him/her.


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

I am thankful that you stopped by my booth at the Tampa Summer Fest. I am happy with your concern for the products available at Joe Toys. All our new products are included in our latest fall catalog. Call Jill at 111-222-111 if you want the list. All increases in price on toys will be effective by December 2.

If you wish to get free Joe Toys, then you should think about a toy time open sale, or sell toys to raise funds, you can then earn around 20% of the price of a toy. We can arrange a toy time sale for raising funds after the month of November. It will be a pleasure to work with you.


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -