Example of follow-up letter to accompany client order form

GUIDELINES

  1. The letter is sent to remind both the customer and the target customer of your unending desire to serve him/her. Do not repeat previous offers but present him or her new ideas, like additional facts about the product or a special discount. You may opt to send her two letters, one after the meeting and another few weeks later for follow-up purposes.
  2. Thank the customer for his or her time and interest during the presentation of the product and service. If you plan to follow-up, you can ask the client whether he successfully received the materials and if he enjoyed reading it.
  3. Highlight the qualities that are most attractive to the customer, or those that will best fit his necessities.
  4. Show the customer the ease of placing an order. Explain the steps very well and encourage him/her.

SAMPLE LETTER

[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-


Dear [Recipients Name],

I am sure you have the enjoyed the demo of the Joe X25 great mixer. The X25 is an unyielding mixer. It can grind meat, vegetables and can even knead dough for bread. It also molds pasta. It is a must for every household. The order form is enclosed. All the attachments are labeled on the box. We will ship you X25 as soon as possible.

Sincerely,

[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -