1. There are times when you need to remind your target clients of your interest in getting their business. The letter should bring a pleasant feel of seriousness to have an immediate response from the customer.
  2. Start the letter with a short explanation of your intent on writing.
  3. Emphasize to your target client the summary content of your previous communication, reminding him or her that he/she didn't sent a response.
  4. If possible, acknowledge the services that your target client has profited in the past
  5. Offer an exclusive discount or special price to your target customer.
  6. Elaborate the importance of his or her immediate response.


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

During the last week of February, we sent you a brochure of our new products. Since we have already established a good long-time working relationship, we gave you a special promo for the month of March to order them at discounted rates. March is about to end soon and so is the promo yet we still did not hear anything from you. You are probably busy and might have overlooked our special offer for you.

From our years of working with each other, we have known you to be a man who greatly values customer satisfaction. You have always wanted to provide your customers with great products. If you would just take the time to peruse the brochure, you might find some things that would interest you.

If you decide to order now, we can give you a 15% off on the total amount of your purchase on top of the 10% on the individual product rates. So hurry and make your order before the promo period ends!


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Sample follow-up sales offer introducing March promo.

Further things to consider when writing follow-up letters to clients

Further things to consider when writing follow-up letters to clients

Follow-Up Letters

Follow-up letters are letters you write after business contracts, job interviews or business meetings to show that you are still interested in the recipients and that you are willing to build a relationship. Follow-up letters provide a platform for continued communication and are an effective way of consolidating a real relationship between you and the recipients. A follow-up letter is important in the early stages of a business relationship as it gives you an opportunity to reintroduce yourself and reconnect with the recipient. It also gives you a chance to address a concern that was raised at the previous meeting or give additional information to the recipient.

Well written follow-up letters can make a great difference in your success. These are letters sent during the early stage of the relationship, and therefore the writing style should be fairly formal. Make sure to write the letter as soon as possible after the meeting to keep things fresh. Explain your point clearly and avoid making unnecessary assumptions. Try as much as possible not to convey any negative sentiments. Where necessary, remind the recipient of any deadlines as well as date and time for the next meeting. Close the letter positively.

Letters to Clients

Letters to clients are letters a person or organization writes to other people and/or organizations that benefit from the senders' products or professional services. These could be welcome letters to welcome the clients to the organization, introduction letters to introduce a product or service to the clients, or thank-you letters to appreciate clients for their continued support. They could also be response letters to respond to clients' queries or inform letters to notify the clients of important matters like discounts on products and services, relocation of offices, etc. Basically, a letter to a client can be just about anything, as long as whatever you are communicating is business-related.

Letters to clients are business letters, and therefore, they should be formal and professional. Start the letter with a proper salutation. Clearly state the purpose of your letter. If a client is required to take a certain urgent action, make sure to specify exactly what he/she is supposed to do. Be brief and straightforward and avoid adding irrelevant details. Close the letter by warmly inviting the recipient to respond or to take the necessary action. Sign the letter and provide your contact details. Print the letter on the company's letterhead.

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