Follow-up letter informing new client of additional services


  1. You can use this letter to plainly give thanks to your customer and offer something along. In both cases, the customer can be always reminded of your company's name and also strengthens the customer's good impression on you as a business partner.
  2. Always be confident to make the customer appreciate his/her transaction. Also, you can use the opportunity to thank him/her for purchasing from you.
  3. Prepare yourself to offer him service.
  4. End the meeting with an affirmative statement.


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

Congratulations on winning the Joe water softener. I am sure you are enjoying the numerous benefits. I would never part with mine! Our Joe softener is guaranteed to provide you with its services for many years to follow. However, if you have any queries call us at our toll-free number, 0800-0800. You can also be eligible for receiving water softening salt for one whole year, if you submit your voucher to our warehouse at 1200 Main Street, Tampa. We have enjoyed doing business with you.


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -