Follow-up letter informing new client of additional services

GUIDELINES

  1. You can use this letter to plainly give thanks to your customer and offer something along. In both cases, the customer can be always reminded of your company's name and also strengthens the customer's good impression on you as a business partner.
  2. Always be confident to make the customer appreciate his/her transaction. Also, you can use the opportunity to thank him/her for purchasing from you.
  3. Prepare yourself to offer him service.
  4. End the meeting with an affirmative statement.

SAMPLE LETTER

[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-


Dear [Recipients Name],

Congratulations on winning the Joe water softener. I am sure you are enjoying the numerous benefits. I would never part with mine! Our Joe softener is guaranteed to provide you with its services for many years to follow. However, if you have any queries call us at our toll-free number, 0800-0800. You can also be eligible for receiving water softening salt for one whole year, if you submit your voucher to our warehouse at 1200 Main Street, Tampa. We have enjoyed doing business with you.

Sincerely,

[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Follow-up letter informing new client of additional services.

Further things to consider when writing follow-up letters to clients

Further things to consider when writing follow-up letters to clients

Follow-Up Letters

Follow-up letters are letters you write after business contracts, job interviews or business meetings to show that you are still interested in the recipients and that you are willing to build a relationship. Follow-up letters provide a platform for continued communication and are an effective way of consolidating a real relationship between you and the recipients. A follow-up letter is important in the early stages of a business relationship as it gives you an opportunity to reintroduce yourself and reconnect with the recipient. It also gives you a chance to address a concern that was raised at the previous meeting or give additional information to the recipient.

Well written follow-up letters can make a great difference in your success. These are letters sent during the early stage of the relationship, and therefore the writing style should be fairly formal. Make sure to write the letter as soon as possible after the meeting to keep things fresh. Explain your point clearly and avoid making unnecessary assumptions. Try as much as possible not to convey any negative sentiments. Where necessary, remind the recipient of any deadlines as well as date and time for the next meeting. Close the letter positively.

Letters to Clients

Letters to clients are letters a person or organization writes to other people and/or organizations that benefit from the senders' products or professional services. These could be welcome letters to welcome the clients to the organization, introduction letters to introduce a product or service to the clients, or thank-you letters to appreciate clients for their continued support. They could also be response letters to respond to clients' queries or inform letters to notify the clients of important matters like discounts on products and services, relocation of offices, etc. Basically, a letter to a client can be just about anything, as long as whatever you are communicating is business-related.

Letters to clients are business letters, and therefore, they should be formal and professional. Start the letter with a proper salutation. Clearly state the purpose of your letter. If a client is required to take a certain urgent action, make sure to specify exactly what he/she is supposed to do. Be brief and straightforward and avoid adding irrelevant details. Close the letter by warmly inviting the recipient to respond or to take the necessary action. Sign the letter and provide your contact details. Print the letter on the company's letterhead.

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