GUIDELINES
- There are times when you need to remind your target clients of your interest in getting their business. The letter should bring a pleasant feel of seriousness to have an immediate response from the customer.
- Start the letter with a short explanation of your intent on writing.
- Emphasize to your target client the summary content of your previous communication, reminding him or her that he/she didn't sent a response.
- If possible, acknowledge the services that your target client has profited in the past
- Offer an exclusive discount or special price to your target customer.
- Elaborate the importance of his or her immediate response.
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
Thank you for dropping by at STS Car Shop yesterday. You spoke to one of our sales clerk, Matt Evans, and told him that you are thinking of buying a new car. He said that we have a special offer right now. You can get the new red sports car that you were examining at a discounted price and with 0% interest. We are happy to know that you have always been satisfied with our merchandise. You are one of our long-standing clients, and that is why we do not want you to miss this great offer. Please give us a call now so that you can get the car of your dreams at a very affordable price. Hurry before the promo period ends and you miss your chance!
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Sample follow-up sales letter from STS Car Shop.
Further things to consider when writing follow-up letters to customers
Follow-Up Letters
Follow-up letters are letters you write after business contracts, job interviews or business meetings to show that you are still interested in the recipients and that you are willing to build a relationship. Follow-up letters provide a platform for continued communication and are an effective way of consolidating a real relationship between you and the recipients. A follow-up letter is important in the early stages of a business relationship as it gives you an opportunity to reintroduce yourself and reconnect with the recipient. It also gives you a chance to address a concern that was raised at the previous meeting or give additional information to the recipient.
Well written follow-up letters can make a great difference in your success. These are letters sent during the early stage of the relationship, and therefore the writing style should be fairly formal. Make sure to write the letter as soon as possible after the meeting to keep things fresh. Explain your point clearly and avoid making unnecessary assumptions. Try as much as possible not to convey any negative sentiments. Where necessary, remind the recipient of any deadlines as well as date and time for the next meeting. Close the letter positively.
Letters to Customers
Letters to customers are letters written by businesses to people or organizations who buy goods and services from these businesses. These letters can be addressed to specific customers or to all customers, depending on the issue. If you own a business, there are many times you may find it necessary to write to your customers. For example, you may want to send apology letters for billing errors, collection letters to those who owe you money, follow-up letters after initial customers' visits, marketing letters to promote conference events, etc. Constantly writing to your customers is essential as it makes the customers feel valued and strengthens the company-customer relationship.
All letters to customers are formal. Therefore you should maintain a professional tone. Address the customer by his/her name instead of "Dear valued customer". Thank the person for being your customer. Convey your message clearly and concisely without mixing information. Separate important information and label it with subheadings. Avoid putting off the customer with detailed terms and conditions. Instead, put these on a different page. Tell the recipient how to contact you and how to stop receiving letters. Conclude with a positive remark. Write your name and hand sign the letter.
These articles may interest you
