Example of a follow-up letter after a cleaning system demo


  1. The letter is sent to remind both the customer and the target customer of your unending desire to serve him/her. Do not repeat previous offers but present him or her new ideas, like additional facts about the product or a special discount. You may opt to send her two letters, one after the meeting and another few weeks later for follow-up purposes.
  2. Thank the customer for his or her time and interest during the presentation of the product and service. If you plan to follow-up, you can ask the client whether he successfully received the materials and if he enjoyed reading it.
  3. Highlight the qualities that are most attractive to the customer, or those that will best fit his necessities.
  4. Show the customer the ease of placing an order. Explain the steps very well and encourage him/her.


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

I appreciate that you let me give a demo of the Joe cleaning system last Monday. It is an enormous improvement over the other models. I am sure you are impressed by how it cleans and helps keep the carpet look new.

I have put in a pamphlet that gives information about our options for payment. If you buy the Joe vacuum cleaner and give us referrals in the month of November, we will give you a free Joe shampooer. Call us at 111-222-111 for any queries or order placement.


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -