1. The letter is sent to remind both the customer and the target customer of your unending desire to serve him/her. Do not repeat previous offers but present him or her new ideas, like additional facts about the product or a special discount. You may opt to send her two letters, one after the meeting and another few weeks later for follow-up purposes.
  2. Thank the customer for his or her time and interest during the presentation of the product and service. If you plan to follow-up, you can ask the client whether he successfully received the materials and if he enjoyed reading it.
  3. Highlight the qualities that are most attractive to the customer, or those that will best fit his necessities.
  4. Show the customer the ease of placing an order. Explain the steps very well and encourage him/her.


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

This letter is to thank you for coming to Jill's Kitchenware party. We are sure you have enjoyed using our latest our latest our latest chip n dip set. As Christmas is just around, we are giving away our regular customers a discount of 30% on all purchases made during the month of November. This discount is a token of our appreciation.

We have enclosed the latest catalog of Joe products. All orders will be accepted at the discounted price until November 30. If you are unable to buy the gift from Joe products, you can order it earlier and buy till December 15. We are always here to help you with all your holiday needs. We wish you happy holidays.


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -