GUIDELINES
- Invite your cash client with a consistent good credit rating to make a new charge account. Explain that this account can boost his or her sales and profit on accumulated interest. Your letter must explain well the easy steps and the various benefits of the new account.
- Brief your target client on the business you will offer, or give the target client honest flattery.
- Continue your letter on inviting him or her to open an account.
- Supply other important information about the conditions of the new account.
- Express your excitement on the recipient's approval and that you want for a future business relationship with him or her.
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
We took receipt of your first order this morning. Everyone here at Lancaster Lumber greatly appreciates your custom. To make your ordering that much easier, and because you have an excellent credit history, we would like to extend a charge account service to you.
The charge account has very reasonable credit terms, as it comes with a 6.9% APR as well as providing a 15% discount on your first purchase from your credit account. All that we require is your agreement and the completion of the attached application form.
I know many of our customers welcome the charge account service we provide, and we would hope that you would join our satisfied customers. We look forward to receiving your application form soon.
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Sample invitation letter to open a charge account in a store.
Further things to consider when writing invitation letters to customers
Invitation Letters
Invitation letters are letters you write to request people to meetings, formal occasions, or events. As the name suggests, the first and primary purpose of invitation letters is to request the presence of the recipient and the second is to confirm that the recipient will be present. Although invitation letters are mostly used to invite people to social events, they can also be used when applying for visas. Depending on the event, these letters can be formal or informal. Regardless, all invitation letters must be sent in advance to give the recipient enough time to respond or plan ahead.
Great invitation letters are brief and easy to understand. Start by introducing yourself and write a sentence or two about the host. Provide the necessary information regarding the event such as the date and time of the event, venue, dress code, how to accept or decline the invitation, etc. Mention some of the activities that would be taking place during the event and which ones the recipient would be taking part in if any. Provide your contact details in case the recipient needs further information. End by expressing anticipation of the recipient's attendance to the event.
Letters to Customers
Letters to customers are letters written by businesses to people or organizations who buy goods and services from these businesses. These letters can be addressed to specific customers or to all customers, depending on the issue. If you own a business, there are many times you may find it necessary to write to your customers. For example, you may want to send apology letters for billing errors, collection letters to those who owe you money, follow-up letters after initial customers' visits, marketing letters to promote conference events, etc. Constantly writing to your customers is essential as it makes the customers feel valued and strengthens the company-customer relationship.
All letters to customers are formal. Therefore you should maintain a professional tone. Address the customer by his/her name instead of "Dear valued customer". Thank the person for being your customer. Convey your message clearly and concisely without mixing information. Separate important information and label it with subheadings. Avoid putting off the customer with detailed terms and conditions. Instead, put these on a different page. Tell the recipient how to contact you and how to stop receiving letters. Conclude with a positive remark. Write your name and hand sign the letter.
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