GUIDELINES

  1. Write this cover letter to explain that you are replying to the client's request and to acknowledge the material that you are sending. The material can be anything, but is usually a brochure or a pamphlet. You may also opt to give answers to particular questions that aren't stated in the material.
  2. Express your appreciation for the reader's inquiry and mention what you have sent.
  3. Provide a summary of the literature that you sent, also, point out particular sections of the materials, if possible.
  4. Answer any specific questions that are asked that are not mentioned in the material you sent.
  5. Suggest further help or tell the reader how he or she can talk to a sales representative.

SAMPLE LETTER

[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-


Dear [Recipients Name],

Thank you for your interest in Floyd, LLC. We are sending together with this letter, our company brochure which showcases our products, services, and opportunities for the franchise. We offer franchising opportunities to several cities in the country. However, those cities that have been highlighted are no longer included in our scope. Since you are based in Philadelphia, I regret that we can not extend our franchising opportunity to your area.

If you need information, you can call any of our numbers indicated in the back portion of the brochure.

Sincerely,

[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -