Sample letter motivating employees to increase sales


  1. Genuine motivation may not be given as casual comments or serious suggestions. Encouragement can be effective when the appreciation is written in a letter. Avoid any strong statements that could discourage the reader. Offer any help that you can do.
  2. Empathize with the sales challenge the reader is facing.
  3. Offer help or suggest any solution if necessary.
  4. Mention if you are ready to give any extra payment.
  5. Mention that you are confident about resolving the issue. End with a positive note.


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

I am aware that all our employees are extremely excited about the new office furniture line. I have informed the Board of Directors that we are confident and are willing to accept the task of increasing the sales by 30 percent.

A meeting is being held to brainstorm new ideas in the morning. Please come at 8:00 am and bring in lots of new ideas. Prizes will be given to salespersons who help increase the sales even by 15 percent. However, that employee who reaches the goal of a rise in sales of 30 percent will be eligible for a holiday weekend at Honolulu. I hope you will be the lucky one!


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Sample letter motivating employees to increase sales.

Further things to consider when writing encouragement letters to team members

Further things to consider when writing encouragement letters to team members

Encouragement Letters

Encouragement letters are letters you write to give someone confidence, support, and hope. Such letters are written to motivate people to do something that seems impossible or give them hope during difficult times. The objective of encouragement letters is to put a smile on people's face and help them have a positive outlook when facing a difficult situation. If drafted honestly, and passionately, these letters can have a powerful impact on others and encourage them to do greater things.

Encouragement letters are often prompted by circumstances that need to be endured. Therefore sincerity is important when writing them. Be truthful and practical. If you do not believe that the recipient can get through the situation, do not tell them that they can. Maintain a positive tone and focus on what can be achieved. Avoid strong language that may discourage the recipient. Mention the required suggestions or instructions for such situations. Clearly express your support and encourage the recipient to go ahead with his/her decision. Motivate the recipient and inspire him/her to reach his goal. Keep the letter short and to the point and avoid adding unnecessary details. End on a positive note and offer to give assistance if needed.

Letters to Team Members

Letters to team members are letters sent to people belonging to a specific group involved in striving to achieve a common goal. These could be appreciation letters to show gratitude and acknowledgment for the efforts of team members or motivation letters to offer encouragement. Communicating with the people who helped you achieve your goals is one of the most effective ways to strengthen your network and your work relationships. Everyone loves to be appreciated for his/her efforts and encouraged when the going gets tough. The best way to do this is to draft a letter to communicate your feelings.

Letters to team members can be informal as these are people whom you know pretty well. Begin by stating the objective of your letter. Go directly to the point and deliver your message. If you are writing to appreciate the team members' for outstanding performance, recognize the skills they used to achieve that performance. If the letter is meant to give motivation to the team, offer your encouragement assertively and in a sensitive tone. Avoid making negative comments directed to members who seem to be lagging behind. End the letter with a positive remark or a statement of encouragement.

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