Sample encouragement letter to employees to increase sales


  1. Genuine motivation may not be given as casual comments or serious suggestions. Encouragement can be effective when the appreciation is written in a letter. Avoid any strong statements that could discourage the reader. Offer any help that you can do.
  2. Empathize with the sales challenge the reader is facing.
  3. Offer help or suggest any solution if necessary.
  4. Mention if you are ready to give any extra payment.
  5. Mention that you are confident about resolving the issue. End with a positive note.


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

Only two weeks are left, and we are still $10,000 less than our target goal. Our weekly sales this month only amount up to $5,000. I am confident that we will be able to achieve this objective. Each employee must make a sale of $500 every day. To do so, each employee must sell either a big screen T. V. or a washer and a dryer. Another alternative is to sell a John Computer System every week. It does not seem like such a difficult challenge after all.

To make this challenge more interesting, the employee with the maximum sales will be receiving a $1,000 bonus. The second best salesperson will receive $500. Dinner will also be served to all employees and their spouses.


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Sample encouragement letter to employees to increase sales.

Further things to consider when writing encouragement letters to employees

Further things to consider when writing encouragement letters to employees

Encouragement Letters

Encouragement letters are letters you write to give someone confidence, support, and hope. Such letters are written to motivate people to do something that seems impossible or give them hope during difficult times. The objective of encouragement letters is to put a smile on people's face and help them have a positive outlook when facing a difficult situation. If drafted honestly, and passionately, these letters can have a powerful impact on others and encourage them to do greater things.

Encouragement letters are often prompted by circumstances that need to be endured. Therefore sincerity is important when writing them. Be truthful and practical. If you do not believe that the recipient can get through the situation, do not tell them that they can. Maintain a positive tone and focus on what can be achieved. Avoid strong language that may discourage the recipient. Mention the required suggestions or instructions for such situations. Clearly express your support and encourage the recipient to go ahead with his/her decision. Motivate the recipient and inspire him/her to reach his goal. Keep the letter short and to the point and avoid adding unnecessary details. End on a positive note and offer to give assistance if needed.

Letters to Employees

Letters to employees are letters written to individuals who work for an organization or for another person. If you are an employer or manage a group of employees, the chances are that you will have to write to the employees at some point. It could be an introduction letter to introduce a new product or service to salespersons, a rejection letter to turn down an employee's request for a promotion, or a thank-you letter to thank an employee for his/her hard work. You could also write a termination letter to fire an employee for his/her poor performance. Whatever the reason for your writing, the letter must be formal and professional.

All letters to employees must be addressed with the proper names of the recipients. But if your message is intended for all employees in general, you can address your letter as "To all employees". State the purpose of the letter. Convey your message briefly but clearly, highlighting all the important details. If the issue that you are writing about requires further explanation, make sure to offer your explanation in a way that the recipient can easily understand. Wrap it up with a positive note or a call to action.

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