1. Genuine motivation may not be given as casual comments or serious suggestions. Encouragement can be effective when the appreciation is written in a letter. Avoid any strong statements that could discourage the reader. Offer any help that you can do.
  2. Empathize with the sales challenge the reader is facing.
  3. Offer help or suggest any solution if necessary.
  4. Mention if you are ready to give any extra payment.
  5. Mention that you are confident about resolving the issue. End with a positive note.


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

I am sure that you are aware of the competition between our store and the Tampa store to sell the maximum number of Jack Fertilizer. The losing store will give the winner of this contest a barbecue dinner.

Jack fertilizer has always been a popular item amongst the customers. To further increase the sales, we are giving away a free nozzle with every three bags of fertilizer. Bring in new and innovative ideas to the meeting held on the upcoming Monday.

Your hard work and determination are greatly valued at Steve Feed and Seed. We are confident that we will be the winners of this competition. I will be eagerly awaiting your suggestions on Monday.


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Sample letter to clients urging participation in competition.

Further things to consider when writing encouragement letters to clients

Further things to consider when writing encouragement letters to clients

Encouragement Letters

Encouragement letters are letters you write to give someone confidence, support, and hope. Such letters are written to motivate people to do something that seems impossible or give them hope during difficult times. The objective of encouragement letters is to put a smile on people's face and help them have a positive outlook when facing a difficult situation. If drafted honestly, and passionately, these letters can have a powerful impact on others and encourage them to do greater things.

Encouragement letters are often prompted by circumstances that need to be endured. Therefore sincerity is important when writing them. Be truthful and practical. If you do not believe that the recipient can get through the situation, do not tell them that they can. Maintain a positive tone and focus on what can be achieved. Avoid strong language that may discourage the recipient. Mention the required suggestions or instructions for such situations. Clearly express your support and encourage the recipient to go ahead with his/her decision. Motivate the recipient and inspire him/her to reach his goal. Keep the letter short and to the point and avoid adding unnecessary details. End on a positive note and offer to give assistance if needed.

Letters to Clients

Letters to clients are letters a person or organization writes to other people and/or organizations that benefit from the senders' products or professional services. These could be welcome letters to welcome the clients to the organization, introduction letters to introduce a product or service to the clients, or thank-you letters to appreciate clients for their continued support. They could also be response letters to respond to clients' queries or inform letters to notify the clients of important matters like discounts on products and services, relocation of offices, etc. Basically, a letter to a client can be just about anything, as long as whatever you are communicating is business-related.

Letters to clients are business letters, and therefore, they should be formal and professional. Start the letter with a proper salutation. Clearly state the purpose of your letter. If a client is required to take a certain urgent action, make sure to specify exactly what he/she is supposed to do. Be brief and straightforward and avoid adding irrelevant details. Close the letter by warmly inviting the recipient to respond or to take the necessary action. Sign the letter and provide your contact details. Print the letter on the company's letterhead.

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