GUIDELINES

  1. This is a letter to commemorate the anniversary of your business. It enhances the goodwill of your business associates and customers. You may opt to offer a party or give away gifts or incentives to the customers. You could also include a promotional brochure in this letter. It should be brief and must have a personal touch. You could end the letter with a compliment.
  2. State the reason for celebrations in this letter.
  3. Mention few of your past achievements, plans for celebrations. Appreciate the customers' loyalty. If you include incentives or promotional offers, explain them.
  4. End on a positive note and a note of gratitude for the support or anticipation of bright future.

SAMPLE LETTER

[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-


Dear [Recipients Name],

Luxe International is celebrating its 25th anniversary this coming May 27. We have indeed come a long way from the small perfume and boutique store at the corner of Brussels St. We are now a multinational company with numerous branches all over the world, and we would like to celebrate this success by honoring all our employees who have helped make this feat possible.

With this in mind, we shall be holding a dinner party at the Lakeside Hotel on May 27 at 8:00 pm. All employees are invited to attend to participate in the dance party and games that will be held afterward along with your partners. We are looking forward to seeing you there!

Sincerely,

[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Sample letter for the anniversary of your company.

Further things to consider when writing announcement letters to media outlets

Further things to consider when writing announcement letters to media outlets

Announcement Letters

Announcement letters are letters that notify or give information about a certain occasion, special event, or occurrence that people are required to be aware of. They could be for a concert, a special sale, or even a graduation party. Announcement letters are usually informal and state clearly and concisely what the event/occasion is and what further actions the recipient should take. Announcement letters can be used in many personal and business situations. In personal situations these letters may be used, for instance, to announce a birthday, death, wedding, or graduation. In the business world, such letters may be used to announce a new policy, change in management, financial summaries for investors, grand sale, or actions against a customer due to nonpayment.

Announcement letters should be written in a straightforward manner stating all the necessary facts. Clearly state why you feel the occasion is important. If you are delivering bad news, be optimistic for the future. Bold and highlight the points that need focus so that the content is clear to the reader. Add any information which you think your reader might want to know and do not miss out any important detail. End the letter on a positive note.

Letters to Media Outlets

Letters to media outlets are letters written to publication, television company, or any other mass media that provides news or feature stories to the public. Whether you want to get that media interview or have news articles written about your company or product, writing to a media outlet might get the job done. You don't have to write a long boring story; a brief, catchy letter is all you need to get a reporter interested to hear your story.

When writing letters to media outlets, you need to understand the purpose of your letter and take the time to research the publication or media that is best suited for your subject. Start the letter with a quirky headline that grabs the recipient's attention. Editors and producers receive hundreds of these letters every week, so you need a strong hook that arouses curiosity and entices them to keep reading. Get to the point and explain why the recipient would be interested in your offering. Provide all the necessary details. Give testimonials if necessary. Provide your contact information to make it easier for the recipient to follow up with you. End your letter positively and with a call to action.

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