- This is a letter to commemorate the anniversary of your business. It enhances the goodwill of your business associates and customers. You may opt to offer a party or give away gifts or incentives to the customers. You could also include a promotional brochure in this letter. It should be brief and must have a personal touch. You could end the letter with a compliment.
- State the reason for celebrations in this letter.
- Mention few of your past achievements, plans for celebrations. Appreciate the customers' loyalty. If you include incentives or promotional offers, explain them.
- End on a positive note and a note of gratitude for the support or anticipation of bright future.
[State, ZIP Code]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
We at Red Restaurant wish to celebrate our 20 years of business by slashing 30% off of our meal prices on our anniversary on February 15. Please bring your family and friends to celebrate this event with us and get a chance to win big prizes from our raffle draw! You just may win our first prize - a brand new 2011 edition DVD player! We look forward to celebrating with you!
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Example letter about a company's anniversary celebrations.
Further things to consider when writing announcement letters to customers
Announcement letters are letters that notify or give information about a certain occasion, special event, or occurrence that people are required to be aware of. They could be for a concert, a special sale, or even a graduation party. Announcement letters are usually informal and state clearly and concisely what the event/occasion is and what further actions the recipient should take. Announcement letters can be used in many personal and business situations. In personal situations these letters may be used, for instance, to announce a birthday, death, wedding, or graduation. In the business world, such letters may be used to announce a new policy, change in management, financial summaries for investors, grand sale, or actions against a customer due to nonpayment.
Announcement letters should be written in a straightforward manner stating all the necessary facts. Clearly state why you feel the occasion is important. If you are delivering bad news, be optimistic for the future. Bold and highlight the points that need focus so that the content is clear to the reader. Add any information which you think your reader might want to know and do not miss out any important detail. End the letter on a positive note.
Letters to Customers
Letters to customers are letters written by businesses to people or organizations who buy goods and services from these businesses. These letters can be addressed to specific customers or to all customers, depending on the issue. If you own a business, there are many times you may find it necessary to write to your customers. For example, you may want to send apology letters for billing errors, collection letters to those who owe you money, follow-up letters after initial customers' visits, marketing letters to promote conference events, etc. Constantly writing to your customers is essential as it makes the customers feel valued and strengthens the company-customer relationship.
All letters to customers are formal. Therefore you should maintain a professional tone. Address the customer by his/her name instead of "Dear valued customer". Thank the person for being your customer. Convey your message clearly and concisely without mixing information. Separate important information and label it with subheadings. Avoid putting off the customer with detailed terms and conditions. Instead, put these on a different page. Tell the recipient how to contact you and how to stop receiving letters. Conclude with a positive remark. Write your name and hand sign the letter.