GUIDELINES
- This letter announces the company's anniversary. This announcement gives you an opportunity to advertise the success of your business. It informs the readers about your organization's history and also serves as a sales pitch. Also, read "Write a News Release."
- Give the news of the kind of anniversary you are celebrating. Also, give some ideas for the celebration.
- Provide an overview of the achievements of your company.
- Mention any special offers you are making on this anniversary.
- End on a positive note such as hope for the future or thanks for support etc.
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
Make sure that you come down and celebrate our 20th anniversary with us. Twenty years have passed since we first opened the doors to our store, and we have served the community from the same site every since. The building may have undergone numerous facelifts, but our products have stayed the most up to date and cheapest anywhere in town.
To celebrate, we have decided that July will be a whole month of prizes and fun. Every day there will be a free prize draw for everyone making a purchase from us. All of our customers will also receive a 15% discount on their next purchase as we wouldn't have survived for twenty years without you.
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Letter announcing 20th anniversary of a business.
Further things to consider when writing announcement letters to clients
Announcement Letters
Announcement letters are letters that notify or give information about a certain occasion, special event, or occurrence that people are required to be aware of. They could be for a concert, a special sale, or even a graduation party. Announcement letters are usually informal and state clearly and concisely what the event/occasion is and what further actions the recipient should take. Announcement letters can be used in many personal and business situations. In personal situations these letters may be used, for instance, to announce a birthday, death, wedding, or graduation. In the business world, such letters may be used to announce a new policy, change in management, financial summaries for investors, grand sale, or actions against a customer due to nonpayment.
Announcement letters should be written in a straightforward manner stating all the necessary facts. Clearly state why you feel the occasion is important. If you are delivering bad news, be optimistic for the future. Bold and highlight the points that need focus so that the content is clear to the reader. Add any information which you think your reader might want to know and do not miss out any important detail. End the letter on a positive note.
Letters to Clients
Letters to clients are letters a person or organization writes to other people and/or organizations that benefit from the senders' products or professional services. These could be welcome letters to welcome the clients to the organization, introduction letters to introduce a product or service to the clients, or thank-you letters to appreciate clients for their continued support. They could also be response letters to respond to clients' queries or inform letters to notify the clients of important matters like discounts on products and services, relocation of offices, etc. Basically, a letter to a client can be just about anything, as long as whatever you are communicating is business-related.
Letters to clients are business letters, and therefore, they should be formal and professional. Start the letter with a proper salutation. Clearly state the purpose of your letter. If a client is required to take a certain urgent action, make sure to specify exactly what he/she is supposed to do. Be brief and straightforward and avoid adding irrelevant details. Close the letter by warmly inviting the recipient to respond or to take the necessary action. Sign the letter and provide your contact details. Print the letter on the company's letterhead.
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