- You can strengthen your relationships with particular friends and clients while making a general announcement. This letter provides an excellent opportunity to communicate with these people and promote your business as well.
- Give the news of changing your brand's name in a friendly tone. You can also give the reason for doing so if it's appropriate.
[State, ZIP Code]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
Since the merger or Hallandale Mortgage and Casablanca Mortgage in 2003's first quarter, we have had greater working assets and our company has become one of the biggest private-owned national mortgage companies, while remaining small enough to deliver individual service. As of February, we are officially known as Casablanca Mortgage. You will find our rates are some of the lowest in the industry - as was illustrated in the February paper.
Don't forget I am still here to help you and your family and friends with all your financial needs. Don't hesitate to call in or give us a ring on the phone. You'll find us eagerly offering the same excellent service that you have always been able to expect from Casablanca Mortgage.
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Announcement letter about a change in the company's name.
Further things to consider when writing announcement letters to clients
Announcement letters are letters that notify or give information about a certain occasion, special event, or occurrence that people are required to be aware of. They could be for a concert, a special sale, or even a graduation party. Announcement letters are usually informal and state clearly and concisely what the event/occasion is and what further actions the recipient should take. Announcement letters can be used in many personal and business situations. In personal situations these letters may be used, for instance, to announce a birthday, death, wedding, or graduation. In the business world, such letters may be used to announce a new policy, change in management, financial summaries for investors, grand sale, or actions against a customer due to nonpayment.
Announcement letters should be written in a straightforward manner stating all the necessary facts. Clearly state why you feel the occasion is important. If you are delivering bad news, be optimistic for the future. Bold and highlight the points that need focus so that the content is clear to the reader. Add any information which you think your reader might want to know and do not miss out any important detail. End the letter on a positive note.
Letters to Clients
Letters to clients are letters a person or organization writes to other people and/or organizations that benefit from the senders' products or professional services. These could be welcome letters to welcome the clients to the organization, introduction letters to introduce a product or service to the clients, or thank-you letters to appreciate clients for their continued support. They could also be response letters to respond to clients' queries or inform letters to notify the clients of important matters like discounts on products and services, relocation of offices, etc. Basically, a letter to a client can be just about anything, as long as whatever you are communicating is business-related.
Letters to clients are business letters, and therefore, they should be formal and professional. Start the letter with a proper salutation. Clearly state the purpose of your letter. If a client is required to take a certain urgent action, make sure to specify exactly what he/she is supposed to do. Be brief and straightforward and avoid adding irrelevant details. Close the letter by warmly inviting the recipient to respond or to take the necessary action. Sign the letter and provide your contact details. Print the letter on the company's letterhead.