1. This letter promotes a product or service by announcing a special sale or offer. It will tempt the reader to buy your product. Announcement and promotion are two important steps, but you don't need to write them in a proper order.
  2. Give details of how the reader can enjoy your offer.
  3. Give the specific details of your offer, like the percentage of discount or what complimentary gift are you offering.
  4. Then write the sales pitch for the product or service you are trying to promote through a special offer. Tell the reader why this product is useful for him/her.
  5. Ask the reader to respond or inform the customer that you will get in touch soon.


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

Searching for that perfect gift you could give to your friends and family this holiday season? We at Luxe Gifts know just how hard it is to find gifts that are unique and beautiful which your friends and family would surely love to receive.

Take a look at the enclosed brochure for a full list of all the beautiful gift items you can purchase as gifts for your loved ones. We are sure you will find something to suit every person you wish to gift.

Also, take a look at the wonderful reviews our customers have been giving us:

(reviews, etc.)

If you are interested, just place an order through 444-4444 today. Also, as a special treat this season, we will be giving free shipping and a gift if you make a purchase of over $ 50!


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Promotional letter sample for Luxe Gifts brochure.

Further things to consider when writing direct marketing letters to customers

Further things to consider when writing direct marketing letters to customers

Direct Marketing Letters

Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.

Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.

Letters to Customers

Letters to customers are letters written by businesses to people or organizations who buy goods and services from these businesses. These letters can be addressed to specific customers or to all customers, depending on the issue. If you own a business, there are many times you may find it necessary to write to your customers. For example, you may want to send apology letters for billing errors, collection letters to those who owe you money, follow-up letters after initial customers' visits, marketing letters to promote conference events, etc. Constantly writing to your customers is essential as it makes the customers feel valued and strengthens the company-customer relationship.

All letters to customers are formal. Therefore you should maintain a professional tone. Address the customer by his/her name instead of "Dear valued customer". Thank the person for being your customer. Convey your message clearly and concisely without mixing information. Separate important information and label it with subheadings. Avoid putting off the customer with detailed terms and conditions. Instead, put these on a different page. Tell the recipient how to contact you and how to stop receiving letters. Conclude with a positive remark. Write your name and hand sign the letter.

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