1. The purpose of this letter is to convince a creditor that you will surely pay your debt. To avoid confusion, use unambiguous and simple language. Don't make any promises you can't keep. You should also write about your proposed plan or ask about any other payment plan that is suitable for you.
  2. In the beginning, notify your creditor that you are unable to pay your debt at this point.
  3. Explain why you can't make a full payment now. Do assure your creditor that this setback is temporary, and you will make your payment soon.
  4. Offer to pay a fraction of your debt, if it's possible for you.
  5. Mention a different payment plan or date as a solution to this problem.
  6. Tell the reader that you are grateful because of his/her patience and understanding your problem.


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

Grab the chance to avail of this fantastic offer! Red Island Tiles shall be having a big sale next week, February 13 starting 10 am. All tiles, flooring, and other items shall be marked down by an astounding 30 %! Also, if you are one of the lucky first 40 customers, you shall be receiving a beautiful bamboo shade as a gift! See you there!


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Sample letter announcing sale at Red Island Tiles.

Further things to consider when writing direct marketing letters to consumers

Further things to consider when writing direct marketing letters to consumers

Direct Marketing Letters

Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.

Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.

Letters to Consumers

Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.

Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.

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