GUIDELINES

  1. While telling the customer about your credit plan, offer the card as a service. Include all the necessary information, like how this credit account will benefit the reader.
  2. If it's applicable, express gratitude to the customer for doing business with you in the past. Invite him/her to take advantage of a new credit plan.
  3. State the information about this charge account. It includes annual fees, interest rates, credit limit, and any other details.
  4. Then focus on the benefits that this credit plan provides.
  5. If you further want to arouse the reader's interest, offer any extra benefits. Such incentives can motivate the prospective clients to register for a charge account.
  6. Mention the contact details and tell the reader how can he/she respond to this letter.

SAMPLE LETTER

[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-


Dear [Recipients Name],

DALY TV SYSTEM and INSTALLATION all for FREE if you are a Daly Web Site User!

Call us today at 656-3458.

This offer is valid until June 30. All that is required is a six months commitment to Daly Programming at $24.95 per month (with over a hundred channels).

If you desire to switch from the conventional analog cable to high-tech digital satellite service, do not wait anymore!

The offer you desire is here. Just call us at DALY TV SYSTEMS at 545-6454 and avail our FREE installation. This DALY TV SYSTEM and installation can be scheduled now. Just spend $19.95 for one-time shipping charge, plus taxes.

Get it right now. You only have until June 30.

The future of great entertainment is here!

Sincerely,

[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Letter to potential clients of digital satellite service.

Further things to consider when writing direct marketing letters to clients

Direct Marketing Letters

Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.

Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.

Letters to Clients

Letters to clients are letters a person or organization writes to other people and/or organizations that benefit from the senders' products or professional services. These could be welcome letters to welcome the clients to the organization, introduction letters to introduce a product or service to the clients, or thank-you letters to appreciate clients for their continued support. They could also be response letters to respond to clients' queries or inform letters to notify the clients of important matters like discounts on products and services, relocation of offices, etc. Basically, a letter to a client can be just about anything, as long as whatever you are communicating is business-related.

Letters to clients are business letters, and therefore, they should be formal and professional. Start the letter with a proper salutation. Clearly state the purpose of your letter. If a client is required to take a certain urgent action, make sure to specify exactly what he/she is supposed to do. Be brief and straightforward and avoid adding irrelevant details. Close the letter by warmly inviting the recipient to respond or to take the necessary action. Sign the letter and provide your contact details. Print the letter on the company's letterhead.

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