- While telling the customer about your credit plan, offer the card as a service. Include all the necessary information, like how this credit account will benefit the reader.
- If it's applicable, express gratitude to the customer for doing business with you in the past. Invite him/her to take advantage of a new credit plan.
- State the information about this charge account. It includes annual fees, interest rates, credit limit, and any other details.
- Then focus on the benefits that this credit plan provides.
- If you further want to arouse the reader's interest, offer any extra benefits. Such incentives can motivate the prospective clients to register for a charge account.
- Mention the contact details and tell the reader how can he/she respond to this letter.
[State, ZIP Code]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
Here's your chance to get a $2,500 worth of desktop computer only $499!
Yes, that's right! But you have to hurry because we can only offer this to the first 75 people who will respond to this very special sale!
Just recently, Daly Computers was informed that a supplier was putting an end to its business, and they still owe us for computer supplies of over $30,000. Instead of paying us, they offered us brand new desktops computers, and we just have to grab this great opportunity.
To earn our money back, we need to move this desktop computer fast. So, a problem for us is an opportunity for you! A great desktop computer at a very low price. Here is what you'll get:
Pentium 4 HT 3.0Ghz,Fast 80GB Hard Drive SATA DVD/CDRW Combo (Burns& Reads CDs and Reads DVDs)2GB DDR2 RAMIntegrated Intel GMA900 Integrated AC' 9710/100/1000 Gigabit Network Card Monitor LCD HP 17? 1702 With mouse keyboard, webcam, speakers, game joystick - and of course, a collapsible computer table!
We do not aim to make a profit out of these computers. We just want to earn our money back. Visit us and see this desktop computer for yourself. But don't wait too long since we only have a limited supply.
Be smart and grab this once-in-a-lifetime chance!
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Product marketing letter for discounted desktop computer.
Further things to consider when writing direct marketing letters to consumers
Direct Marketing Letters
Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.
Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.
Letters to Consumers
Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.
Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.