- While presenting a suggestion in this letter, keep your tone helpful. Don't sound critical. Make it clear that the reader will gain a personal from this proposal. Mentioning this benefit will urge the reader to take your advice seriously.
- Start the letter with a statement that will persuade the reader to keep reading. Make some remarks about the benefit the reader will get.
- Briefly offer a suggestion in a helpful tone.
- Keeping the reader's situation in mind, provide additional information about how to follow your advice.
- In a friendly way, ask the reader to respond. Motivate him/her to follow your advice.
[State, ZIP Code]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
Grab the chance to have a once-in-a-lifetime $600 worth of HOME APPLIANCE SYSTEM!
Do you want to be the first one to check out the state-of-the-art Daly Oven?
This highly advanced oven will be in our showroom on Tuesday. If you want to know how the Daly Oven works, visit us on Tuesday and be a witness as to why this oven is considered the next generation oven of the year.
What's more, you can win this oven for yourself!
To show our gratitude to our hundreds of loyal customers, we will be giving away one Daly Oven - at a $600 value! Just complete and mail back the enclosed entry coupon. The lucky winner will be drawn on June 30.
See the Daly Oven yourself! You will certainly love it!
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Product marketing letter for the Daly Oven.
Further things to consider when writing direct marketing letters to consumers
Direct Marketing Letters
Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.
Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.
Letters to Consumers
Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.
Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.