GUIDELINES

  1. Being a new business, pep up your introduction.
  2. Enlist your services/products.
  3. Get the reader to take the nest purchase step by providing him with a call to action.

SAMPLE LETTER

[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-


Dear [Recipients Name],

We are pleased to introduce ourselves as The Book Eaters, a service provided to all those who need books as a necessity for living.

We possess a range of books from business to education and every other accompanying field. We bring books to your doorstep, and guarantee a full money back in case the book does not reach you on time.

Please visit our website www.thebookeaters.com and begin eating again!

Sincerely,

[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -