Introduce a product or service. Sample letter


  1. The letter is supposed to convey your products' or services' most attractive characteristics using a brief message. Make it short, and write it in an active way that is easy to comprehend and read. You may opt to add free samples or some brochures, and you can shorten the letter.
  2. Start the letter by catching your reader's attention and make him or her focus on your product or service.
  3. Describe your products and services and tell the client how it is different to other similar products or services.
  4. Encourage your client to send a reply.


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

We at Luxe International are happy to introduce to you a new service that we shall be officially launching at the start of next month.

Beginning next month, you will now be able to avail of our new makeup Star home delivery service!

Every month, you will now be able to sample the latest makeup and beauty products from the most famous beauty companies in the world! Subscribing to this service shall allow you to receive seasonal goodies and freebies that include sample sizes of various beauty products.

By subscribing to this service, you will also get a discounted rate in online beauty purchases done through our company.

Are you a beauty lover? Why are you waiting? Subscribe now and get a gift you would surely love! Just dial 888-8888 to subscribe.


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -