Introduce a product or service. Sample letter


  1. The letter is supposed to convey your products' or services' most attractive characteristics using a brief message. Make it short, and write it in an active way that is easy to comprehend and read. You may opt to add free samples or some brochures, and you can shorten the letter.
  2. Start the letter by catching your reader's attention and make him or her focus on your product or service.
  3. Describe your products and services and tell the client how it is different to other similar products or services.
  4. Encourage your client to send a reply.


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

Good news to all appliance outlets out there!

Our shipment of the latest flat screen TV models has just arrived! These models are equipped with the latest television technology to date, and they have been all the rage when they were first released only a few weeks ago.

Not only are they top-of-the-line quality products, but we shall also be offering them to you at very affordable rates you can take advantage of, undoubtedly!

Order now and avail of the various discount packages we are offering! The sooner you order, the larger discount you can get!

Each model comes with an enclosed insert describing in detail each product's features.

Hurry and avail of these fantastic new products before supplies run out!

Simply call 222-9999 to place your order today!


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -