GUIDELINES

  1. If you think that something is suitable for your reader, write a good statement about your opinion or judgment. Make your suggestions convincing because it may have significant advantages.
  2. Write a subject line or mention your recommendation in the first line.
  3. Be concise while stating the benefits. Use bullet points to list the benefits because it will be helpful to your reader.
  4. In the end, mention your suggestion again. Give a call to action. Make it easy for the reader to inform you about his/her decision.

SAMPLE LETTER

[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-


Dear [Recipients Name],

I have been using the Red Inc. Deluxe vacuum cleaner for over five years now and so far I have not had any problems with it. Every time I use it, it seems to work just as good as when I first took it out of the box. I assure you that I am not in any way affiliated with the company, nor have I been paid to endorse it. I just really do feel that it is the best vacuum cleaner on the market today. I highly recommend that you purchase one of these units and see for yourself.

Sincerely,

[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Sample recommendation letter for a good vacuum cleaner.

Further things to consider when writing recommendation letters to consumers

Further things to consider when writing recommendation letters to consumers

Recommendation Letters

Recommendation letters are letters written to provide information about your work or academic capabilities. These letters are written by your previous employers, colleagues, teachers, or any other person who can recommend your work or academic performance. The main objective of recommendation letters is to verify the aptitude, skills, and achievements of the person being recommended. They discuss the qualities and capabilities that make you the best fit for a given position or school program. Usually, these letters are sent to hiring managers or admissions officers to facilitate interviews or introduction of new candidates.

Writing recommendation letters is a huge responsibility that should be taken seriously. Therefore, before you agree to the task, you need to make sure that you understand what the letter will be used for and what information is expected from you. Begin by letting the recipient know that this is a recommendation letter. Explain how you know the candidate and how long you have been in a relationship with him/her. Give an evaluation of the candidate's skills and accomplishments and explain why he/she will be effective and productive. If necessary, give a personal testimony. End by reiterating your recommendation of the candidate and sign your name.

Letters to Consumers

Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.

Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.

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