Business-to-Business introduction letter


  1. State a problem that your potential client could be facing.
  2. Introduce your business/setup and your unique selling points.
  3. Provide a call to action.


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

Are you having trouble finding the right printer to do large offset printing jobs? Are you having trouble matching the color specified by your client in a print job? Leave these worries behind. Print Point is here.

We at Print Point believe in delivering quality at a competitive price. With 14 machines in-house we can give you the best quality and price within the specified timelines.

Be assured, you are now in right hands. Leave us a message and our sales representative will reach you.


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -