GUIDELINES

  1. If your sales team did some outstanding work, you should congratulate them by writing a letter. Take the opportunity to motivate them to keep up the performance. You should sincerely express your feelings. If you are not sincere, you will sound pretentious or end up offending your readers.
  2. Congratulate your sales team on their excellent performance and success.
  3. Thank the sales force for its significant efforts for the company.
  4. Announce the incentives or greater recognition they may receive for their outstanding performance.
  5. Express your gratitude again. Show confidence in their abilities to continue working like this to gain success.

SAMPLE LETTER

[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-


Dear [Recipients Name],

I am delighted to tell you that you are the leading salesperson at Zen Pharmaceuticals for March. Congratulations! We had doubts when we hired you since you do not have prior experience in sales, but in just a three months, you proved to the company that you are a valuable asset. You not only exceeded the sales goals for March, but you also encouraged everyone in the northwest district to improve their sales. We would be pleased to have you speak at our district meeting, and inspire us to work harder. I know that you will achieve more in the future. You will do great things here at Zen Pharmaceuticals.

Sincerely,

[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Letter of persuasion to sales person for exceeding targets.

Further things to consider when writing persuasive letters to professionals

Further things to consider when writing persuasive letters to professionals

Persuasive Letters

Persuasive letters are letters written to persuade others towards accepting the senders' issues, perspectives, or interests. Such letters are meant to influence the recipients' thoughts and actions. The recipient can be organizations such as banks, schools, and NGOs, or individuals such as CEOs, government officials, directors, etc. Whether you want to solve a problem with your bank or you want someone to help you or do something for you, Persuasive letters can get the job done. All you need to do it to convince the recipient to agree with your side of the story.

Before writing persuasive letters you need to brainstorm what you want, why you want it, and any arguments against you. Be brief and use clear, uncluttered sentences. State your main points in the opening statements. Go straight to the point and emphasize the importance of your request. Support your request with logical information. If necessary, provide a few testimonials that relate to your argument. Be friendly, polite, and factual, and refrain from using overly emotional language and judgmental statements. Agree to meet in the middle or compromise. End the letter with a powerful statement that persuades the recipient to be on your side.

Letters to Professionals

Letters to professionals are letters sent to people who are engaged and qualified in a profession. The recipients of such letters could be professionals in business and administration, health, information and communication technology, legal issues, science and engineering, teaching, etc. There are many occasions where you may want to write to a professional. For instance, to obtain information, to apply for a job or academic program, to raise a complaint, or just to express your opinion in a coherent manner. In all scenarios, letters to professionals must be well-written and correctly formatted.

When writing to any professional, your letter needs to be focused and concise, so that your point is made clearly, definitively, and politely. State the purpose of your letter in the beginning without veering from the subject. Use a polite and respectful tone even if you are complaining; avoid slang or jargon and any other informal language. Adhere to the standard conventions and format of good formal letter writing and present your letter attractively. Reread your letter to find spots that need grammar and punctuation correction and to make sure that the recipient is addressed properly. Close the letter with your full, formal name and signature.

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