GUIDELINES
- If your sales team did some outstanding work, you should congratulate them by writing a letter. Take the opportunity to motivate them to keep up the performance. You should sincerely express your feelings. If you are not sincere, you will sound pretentious or end up offending your readers.
- Congratulate your sales team on their excellent performance and success.
- Thank the sales force for its significant efforts for the company.
- Announce the incentives or greater recognition they may receive for their outstanding performance.
- Express your gratitude again. Show confidence in their abilities to continue working like this to gain success.
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
We are so excited to tell that you sales group have been declared as the number one in the region for five straight years now. Congratulations! Your dedication and hard work were not in vain. Your hard work has helped exceed the sales projection for this year. Demand has never been this high. Let us be more determined than ever.
But here's great news. The company has great faith in your success, and, as such, it has decided to make a graduated bonus plan. If this plan pushes through, you will get a bonus together with your subsequent paycheck. I am confident that you will push to new heights next year. I'm lucky to work with a such a great team.
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Sample letter to persuade sales team by providing a bonus.
Further things to consider when writing persuasive letters to management
Persuasive Letters
Persuasive letters are letters written to persuade others towards accepting the senders' issues, perspectives, or interests. Such letters are meant to influence the recipients' thoughts and actions. The recipient can be organizations such as banks, schools, and NGOs, or individuals such as CEOs, government officials, directors, etc. Whether you want to solve a problem with your bank or you want someone to help you or do something for you, Persuasive letters can get the job done. All you need to do it to convince the recipient to agree with your side of the story.
Before writing persuasive letters you need to brainstorm what you want, why you want it, and any arguments against you. Be brief and use clear, uncluttered sentences. State your main points in the opening statements. Go straight to the point and emphasize the importance of your request. Support your request with logical information. If necessary, provide a few testimonials that relate to your argument. Be friendly, polite, and factual, and refrain from using overly emotional language and judgmental statements. Agree to meet in the middle or compromise. End the letter with a powerful statement that persuades the recipient to be on your side.
Letters to Management
Letters to management are letters written to the personnel or department that controls and makes decisions for a company or organization. These could be job application letters to apply for jobs, complaint letters to raise complaints, inquiry letters to request information, etc. Under all circumstances, all letters written to the management should be formal, contain all the necessary information, and free of grammatical errors. They must also be typed in a legible and professional font. Make sure not to include any sensitive information especially when the letter is not addressed to a specific person.
Before writing letters to management, you need to think about what you want to achieve and exactly who you are writing to. Use proper address and salutation. If you do not have an existing relationship with the recipient, introduce yourself in the first paragraph. Start with the most important information and go directly to the point. Keep it brief. However, if your letter is relatively lengthy, break it into short paragraphs. If there are any attachments, make sure to mention that in the letter and give a brief description of what they are. Finish with an expression of appreciation and give your contact details.
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