GUIDELINES
- You can increase the possibilities of having your desire to be accepted if you explain your reason precisely and distinctly. You should be determined but not to the point of being cocky.
- Ask for a special offer or a complimentary product or service.
- Elaborate why you need and why you are worthy of the discount and the complimentary service or product. If you have incurred losses because of the readers' mistake, explain the details of your loss.
- Mention to the reader the exact amount of discount you want and expect.
- Demand for a response.
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
Liberal Arts
You might remember that in addition to your present, a pressing help request was included by us about you granting us an appeal for a year.
I am thankful to you in case you already send the contribution.
In case, you did not get any chance to reply to my letter or if it has been misplaced, I request you to take out few minutes to help The Fig Institute for the liberal arts to achieve its goal of $400,000 for the appeal.
You might have a taste of classical dance, concert dance, ballet, music or jazz We are here to provide you the best among all the liberal and cultural arts.
It is estimated that we can cover 80% of our costs through tickets selling and for the same we are looking forward to some of our close friends who can help us in this regard.
And so I am relying on you for sending us a charitable gift of $150 today.
Also, your yearly contribution if you can help the Fig Institute for the liberal arts, we would be able to display the skills in the best form, and it will help us to make our products easily approachable and available and also, to that, we can make it low priced.
Your contribution would be a great help as for your every $1 contribution the foundation will give $0.5, we are highly obliged to their scheme. If you gift us $200, then it would be worth $300. Your gift of $400 is $600.
We are highly obliged to the supporters and friends as you are; we are trying very hard and with complete dedication to bringing out the art in its best form to every home.
As you know that we are providing our services to the people free of cost, but we are spending a lot of money to bring out the art form for the people. That is the reason I am relying on you for a charitable gift today.
The ultimate truth is that we cannot bring out the best art through our best-talented performers without any help from great friends as you are.
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Example of a follow-up letter asking for contributions.
Further things to consider when writing fundraising letters to donors
Fundraising Letters
Fundraising letters are letters written to seek financial support for a cause, charity, or other enterprises. Such letters are often geared towards non-profit organizations and churches that are looking for contributions. Fundraising letters should be sent early enough in advance of the event so that the recipient can have enough time to respond to your request. If you know someone who knows the donor personally, include their names or have them sign the letters as making a personal contact may sometimes secure a donation.
Although sending out fundraising letters may seem old-fashioned, if crafted correctly, these letters can be extremely effective. Grab the recipient's attention from the start. Use the recipient's name so that he/she can know that the letter was intended for him/her, and not just some supporter. If he/she has made another donation in the past, thank him/her for it before asking again. Mention what the donation is intended for. Where appropriate, mention some of the past achievements of your organization. Explain the urgent need for the donation and how the recipient can help contribute to it. Tell the recipient how important he/she is to the cause. End by thanking the recipient in advance for his/her support.
Letters to Donors
Letters to donors are letters written to people who have donated something, especially money, voluntarily to a fund or charity. Usually, these are fundraising letters to invite donors to fundraisers or thank-you letters to express gratitude and appreciation for donations. Whatever the reason for your letter, writing to donors maintains a great relationship and can help you secure future funding. This simple gesture shows them that you can be trusted and that you are doing something that is of benefit to the community. It also shows the donors that your cause is worthy of their money and time.
When writing letters to donors, it is important to know the exact message you want to convey. Most letters to donors can be tricky to write, especially those asking for donations. You don't want to write something that the recipient will give a cursory glance and carry to the trash! Grab the recipient's attention from the start. For fundraising letters, clearly state how the donation will be used. If you are writing to thank the recipient for a donation, let him/her know how the donation helped. Be brief and straightforward. End the letter on a positive tone.
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