1. If you receive a suggestion, give a positive response if you plan to implement it. Don't just acknowledge the proposal, notify the reader that you are going to put it in place. Maintain an active and complementary tone.
  2. Appreciate the reader's suggestion.
  3. Explain how you will implement the proposal.
  4. State what benefits will come out of this action.
  5. End by acknowledging the reader.


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

Thanks for your idea of a "customer helper". Being the head of the sales dept, I have decided to implement your excellent idea by assigning a sales rep to every customer who asks us about home improvement. We think that all our customers will be happy with the new level of service.

When next you come to your local store, you will be greeted by an employee who reviews your home improvement needs and assigns the most knowledgeable salesperson to your service. You are probably aware of our happy customer policy, and we are pleased to implement an idea like yours that will help us serve all customers more efficiently.

As our stores flourish, we know that the managers of each store will be grateful for all customers like you who have helped them improve their service to all.


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Letter to accept and appreciate an idea for sales department.

Further things to consider when writing appreciation letters to customers

Further things to consider when writing appreciation letters to customers

Appreciation Letters

Appreciation letters are a professional means of communication to express thanks and gratitude towards people for their good deeds. The main purpose of appreciation letters is to sincerely recognize what people have done for you and their positive impact on your work life. Appreciation letters encourage the recipient to work harder and give better results than before. There are endless instances when you can express your appreciation to other people through a letter. Maybe your mentor has provided you with advice on how to go about a project; your manager has made you new connections or a supervisor has recommended you for a promotion; perhaps a colleague has helped you handle a difficult task. An appreciation letter will be a great way to say thank you.

When writing appreciation letters, make sure to express your gratitude in the beginning for the recipient to understand the intention of your letter. Pinpoint specific actions as well as their direct results. Be sure to include what you are sincerely grateful for and why. Keep your letter professional, polite, and to the point. Try to send the letters as soon as possible, when the events are still fresh in both parties' minds.

Letters to Customers

Letters to customers are letters written by businesses to people or organizations who buy goods and services from these businesses. These letters can be addressed to specific customers or to all customers, depending on the issue. If you own a business, there are many times you may find it necessary to write to your customers. For example, you may want to send apology letters for billing errors, collection letters to those who owe you money, follow-up letters after initial customers' visits, marketing letters to promote conference events, etc. Constantly writing to your customers is essential as it makes the customers feel valued and strengthens the company-customer relationship.

All letters to customers are formal. Therefore you should maintain a professional tone. Address the customer by his/her name instead of "Dear valued customer". Thank the person for being your customer. Convey your message clearly and concisely without mixing information. Separate important information and label it with subheadings. Avoid putting off the customer with detailed terms and conditions. Instead, put these on a different page. Tell the recipient how to contact you and how to stop receiving letters. Conclude with a positive remark. Write your name and hand sign the letter.

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