1. If you receive a suggestion, give a positive response if you plan to implement it. Don't just acknowledge the proposal, notify the reader that you are going to put it in place. Maintain an active and complementary tone.
  2. Appreciate the reader's suggestion.
  3. Explain how you will implement the proposal.
  4. State what benefits will come out of this action.
  5. End by acknowledging the reader.


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

We wish to thank you for your feedback and suggestion to provide better customer service at our store. We are at present working on changing the placement of products as suggested by you in helping for more secure shopping for a client. Once implemented, we are sure that this change will benefit all customers.

We hope that by the time you drop into our store the next time, all these changes will have come into force, and you too shall get to experience the new set up. We are always striving to make the experience of shopping as comfortable as possible and valuable suggestions like yours help us realize our objectives.

We are very much grateful to you for providing us with this valuable piece of advice and hope there will be more customers like you.


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Letter appreciating a suggestion about customer service.

Further things to consider when writing acceptance letters to customers

Further things to consider when writing acceptance letters to customers

Acceptance Letters

Acceptance letters are a form of written communication exercised by people to accept a proposal or request formally. The purpose of these letters is to acknowledge your acceptance of the request at hand or express your readiness to do something. The simple act of replying in writing demonstrates a bright side of your character to those inviting. Some of the situations you might want to reply with an acceptance letter include admission requests, franchising opportunities and invite to meetings or celebrations. Proposals, job opportunities, privy membership invites, or speaking engagements may also require you to write an acceptance letter.

When writing acceptance letters, you should thank the person at the beginning of the letter and state how happy you are about accepting the proposal. Be sure to write the exact title of the proposal. Mention any needs, to your situation, for example, address and directions to the venue or agreed amount for charitable donations. If you are accepting an employment offer, restate the terms to show the other person you clearly understand them. Keep the letters as brief as possible and straight to the point. Where appropriate, inform the other person what is going to happen next.

Letters to Customers

Letters to customers are letters written by businesses to people or organizations who buy goods and services from these businesses. These letters can be addressed to specific customers or to all customers, depending on the issue. If you own a business, there are many times you may find it necessary to write to your customers. For example, you may want to send apology letters for billing errors, collection letters to those who owe you money, follow-up letters after initial customers' visits, marketing letters to promote conference events, etc. Constantly writing to your customers is essential as it makes the customers feel valued and strengthens the company-customer relationship.

All letters to customers are formal. Therefore you should maintain a professional tone. Address the customer by his/her name instead of "Dear valued customer". Thank the person for being your customer. Convey your message clearly and concisely without mixing information. Separate important information and label it with subheadings. Avoid putting off the customer with detailed terms and conditions. Instead, put these on a different page. Tell the recipient how to contact you and how to stop receiving letters. Conclude with a positive remark. Write your name and hand sign the letter.

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