Catalog introduction sample letter


  1. This cover letter aims to urge your target customer to read the additional catalog, brochure, and other sales literature. You are advising the target client to be in an active role in digging deeper on what you offer.
  2. Start the letter with a very cheerful sales tone. Introduce the service and products that are listed in the accompanying catalog, brochure, and other sales literature.
  3. Explain to the reader the accompanying sales literature and encourage him or her to read it.
  4. Describe the process of ordering.


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

You see it everywhere. Renovations, rehabs and flips on houses in every neighborhood. New bathrooms, new countertops, new landscaping. The professionals are doing it all; making old houses hip and trendy. But, how about you? Don't you wish you could change your mauve kitchen counters or that gray master bathtub? Wouldn't you like to live in the houses you see on television. Your home could be the before and after of your dreams!

That is why we are sharing with you a well-kept secret. Dunder Construction and Remodel is taking on new projects at an unbelievably low rate. We give you a quote based on the work you want to be done. We give you a reasonable timeframe for your home to become like new for you. We do quality work that you will be proud of and will bring up the value of your home. And, we do it all at rock-bottom prices. The only catch is, we want to photograph your home during the process for a new Renovation Catalog.

Enclosed is a mock up of the catalog. See if you think this would be a suitable match for your home project. Wouldn't everyone love to have their house remodeled at less than fair market prices and then have it displayed in a catalog?

If this sounds like something you would be interested in, please call Dunder Construction today. Hurry! This opportunity will go quickly!


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -