GUIDELINES
- This cover letter aims to urge your target customer to read the additional catalog, brochure, and other sales literature. You are advising the target client to be in an active role in digging deeper on what you offer.
- Start the letter with a very cheerful sales tone. Introduce the service and products that are listed in the accompanying catalog, brochure, and other sales literature.
- Explain to the reader the accompanying sales literature and encourage him or her to read it.
- Describe the process of ordering.
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
When the whole world is driving around with mundane, you could be picking out a custom look for your vehicle that no one else around has.
If you are the trendsetter, the mack daddy, Reever's Paints has got a look that speaks to everyone as you roll down the street.
Our enclosed brochure features all the paint colors we carry. Check out the artwork our in-house artist, Enrique, will do on your ride. We even offer the latest in textured paint.
Reevers has the look you need. Call us today for an estimate.
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Sample letter introducing vehicle paint catalog.
Further things to consider when writing introduction letters to consumers
Introduction Letters
Introduction letters are letters written to establish contact, outline new products or services or request information. Such letters are used in business communications. They can be to introduce a connection to people you already know or to people you have never met. The primary objective of introduction letters is to introduce yourself, your business, or another person to another party. In any scenario, introduction letters should be readable, concise, and effective in delivering the information you want. Introduction letters are a great networking tool and an effective way to get what you want from people you have not met physically.
One of the most important tips to remember when writing introduction letters is to keep them brief and to the point. First, state who you are and your role, and where necessary, mention how you got the recipient's name. Then, briefly explain the purpose of your letter and what you hope to accomplish - be as clear as you can. Include any other details that you think could be helpful. Establish a personal connection and an appropriate tone of the letter. Conclude with a brief description of how the recipient can get in touch with you.
Letters to Consumers
Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.
Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.
These articles may interest you
