- This cover letter aims to urge your target customer to read the additional catalog, brochure, and other sales literature. You are advising the target client to be in an active role in digging deeper on what you offer.
- Start the letter with a very cheerful sales tone. Introduce the service and products that are listed in the accompanying catalog, brochure, and other sales literature.
- Explain to the reader the accompanying sales literature and encourage him or her to read it.
- Describe the process of ordering.
[State, ZIP Code]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
Are you looking to update your computer setup but aren't sure where to start? Let us help you shop from the comfort of your home with the spring catalog. We offer gorgeous color pictures of each item and detailed descriptions. You will also find compatibility charts for every system.
f you are into software, we have a complete listing for that as well.
Once you've chosen your equipment, give us a call at 1-888-588-9636. A helpful and friendly customer service representative is standing by to help today!
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Sample introduction letter to computer catalog.
Further things to consider when writing introduction letters to companies
Introduction letters are letters written to establish contact, outline new products or services or request information. Such letters are used in business communications. They can be to introduce a connection to people you already know or to people you have never met. The primary objective of introduction letters is to introduce yourself, your business, or another person to another party. In any scenario, introduction letters should be readable, concise, and effective in delivering the information you want. Introduction letters are a great networking tool and an effective way to get what you want from people you have not met physically.
One of the most important tips to remember when writing introduction letters is to keep them brief and to the point. First, state who you are and your role, and where necessary, mention how you got the recipient's name. Then, briefly explain the purpose of your letter and what you hope to accomplish - be as clear as you can. Include any other details that you think could be helpful. Establish a personal connection and an appropriate tone of the letter. Conclude with a brief description of how the recipient can get in touch with you.
Letters to Companies
Letters to companies are formal letters written by individuals or companies to other companies, commercial businesses, or organizations. Such letters are usually business letters whose contents are formal and professional in nature. There are many types of letters sent to companies, and each has a specific focus. For example, sales letters to promote products and services, order letters to order goods and services, or inquiry letters to request information. They could also be transmittal letters to accompany a package or recommendation letters to recommend employees. In any of the mentioned scenarios, a letter to a company must be addressed to the right person and closed with a proper signature.
All letters to companies are official and require professionality and specificity. Therefore, the letter you produce must reflect this ideology. Know who you are addressing the letter to and how to respectfully address him/her. Make your information accurate and specific so that the recipient can quickly make his/her way through it and understand what is expected of him/her. If you are sending any attachments, mention what they are as well as their importance within the letter. End the letter by asking the recipient to respond or contact you directly.