1. Guidelines under construction!


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

Are you finding yourself too busy to cook sumptuous home-cooked meals?

Is your schedule eating up all your time that you've resorted to eating tasteless microwave dinners every night?

Or do you feel that you just need some more time to spend on kicking back and relaxing instead of fighting your way through the mess of dinner preparation in your kitchen?

We've got what you need.

With our services you'll have wonderfully prepared and mouthwatering dishes to choose from every day. You won't have to bother with grocery shopping or preparation because we'll get it all done for you! From choosing the perfect ingredients to cooking, packaging the portions, and even delivery, you know you can rely on us to get it done.

Once you avail of our help, we'll set up an appointment with you so we can gather all the necessary information we need to make your meal plans. You'll be able to choose the number of meals you want to be prepared and what recipes you'd like us to make.

Just imagine all the satisfying food we'll have for you.

We'll answer any questions you may have and even give you a brief orientation of how it all works when you call us at 888-8888.

Get in touch with us today to get our limited offer discount.

We guarantee your satisfaction.


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Sample sales template to sell meal plans.

Further things to consider when writing direct marketing letters to consumers

Further things to consider when writing direct marketing letters to consumers

Direct Marketing Letters

Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.

Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.

Letters to Consumers

Letters to consumers are letters sent to people who purchase goods and services in retail for their own use. These could be response letters from companies to respond to claims, requests, or queries from consumers. They could also be inform letters to notify consumers of the best products on the market or about the termination of a previously offered service. Letters to consumers are formal and are usually printed on the company letterhead. Depending on the issue and the nature of the content, the letters can be addressed to specific people or generalized for all consumers.

Letters to consumers usually follow all the rules of formal letters. First, the senders' and the recipients' addresses must be well stated and placed properly in the letter. Then, the subject of the letter must be clearly stated so that the recipient can quickly know what the letter is about even before he/she reads it. When it comes to the content, be concise but thoroughly discuss the subject. Mention any action the recipient is supposed to take and why this is important. If there are any enclosures, explain them briefly in the letter. Close the letter with your name, signature, and job title.

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