- Write this cover letter to explain that you are replying to the client's request and to acknowledge the material that you are sending. The material can be anything, but is usually a brochure or a pamphlet. You may also opt to give answers to particular questions that aren't stated in the material.
- Express your appreciation for the reader's inquiry and mention what you have sent.
- Provide a summary of the literature that you sent, also, point out particular sections of the materials, if possible.
- Answer any specific questions that are asked that are not mentioned in the material you sent.
- Suggest further help or tell the reader how he or she can talk to a sales representative.
[State, ZIP Code]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
Thank you for your interest in Floyd, LLC. We are sending together with this letter, our company brochure which showcases our products, services, and opportunities for the franchise. We offer franchising opportunities to several cities in the country. However, those cities that have been highlighted are no longer included in our scope. Since you are based in Philadelphia, I regret that we can not extend our franchising opportunity to your area.
If you need information, you can call any of our numbers indicated in the back portion of the brochure.
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Sample letter to transmit a brochure of products and services.
Further things to consider when writing transmittal letters to business partners
Transmittal letters are letters written to accompany important documents such as financial reports, proposals, security certificates, or any other sensitive information. Such letters are usually sent by businesses, organizations, or individuals to provide information about the corresponding documents. Generally speaking, a transmittal letter explains the document, why it should receive the recipient's consideration, and what he/she should do with it. The recipient reads the transmittal letter to identify the context in which he/she should view the document. Sometimes, cover letters that accompany job applications and resumes are also called transmittal letters.
The main purpose of transmittal letters is to introduce other documents. Therefore, they need to be as neat and clear as possible. State the document name. Give a brief content description and the reason for sending. Include actions the recipient should take like notifying the sender of the document's receipt or forwarding it to another person. Include important deadlines and dates that the recipient should be made aware of. Highlight the major points or sections of the document. Be brief and do not let the letter exceed one page. End with your contact information, statement of thanks, and offers of assistance. Print the letter on the company's letterhead.
Letters to Business Partners
Letters to business partners are letters you write to people with whom you have some degree of involvement with their business dealings. A business partnership is a legal relationship formed when two or more people agree to run a business together are co-owners. When you make such a partnership, you need to write a letter to your business partners to convey your message clearly and strongly, and to keep a legal record of the partnership. The letter should be formal and must contain the partnership offer, names of all the business partners, and the terms and conditions of the partnership.
Letters to business partners should be written with a professional tone. They should conform to all the accepted business letters standards. State the purpose of the letter. Give all the necessary details regarding the partnership as outlined in the contract. Include the name and title of the recipient. Employ the appropriate formal salutations and closings. State the date clearly and mention any document that is enclosed with the letter. Close the letter on a positive note and sign it off with your name and title. Letters to business partners should be printed on the company's letterhead.