1. The letter that extends an invitation to a sale or an open house is often short and to the point. Use a warm and inviting tone.
  2. Give the news of the opening of your business. Briefly, outline the message of your product or service. If you have opened a new branch of a known business, explain that too.
  3. Invite the readers to buy from you. Include all the necessary information to make it easy for the readers to enjoy your offer. Hold an open house or offer an enticing sale.


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

Alex Print Shop is announcing a Grand Reopening. A new branch will be opening at the Lakefield Hall where John Alex, Sr. began the business around 50 years ago. Our new office is located at 1200 Main Street. From our new office location, we will be able to manage the needs of our downtown customers.

A sale will be held at the grand opening and discount prices as well as refreshments and prizes will be offered to our customers. The sale will be held from December 1 to January 1. We look forward to your presence.


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -