GUIDELINES

  1. If you wish to get the reader's attention through a persuasive memo, you must keep his/her feelings in mind. Think how the reader will react to what you say and how can you convince him/her. You should carefully decide that how much emotional appeal will be suitable and to what extent you should use logical arguments.
  2. Highlight the issue in the beginning.
  3. State what action you expect from the reader.
  4. Give reasons about why the reader should follow your suggestion. State what the reader will gain from cooperating with you.
  5. Give a call to action and provide more information.

SAMPLE LETTER

[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-


Dear [Recipients Name],

We are in quite a dilemma at this time! We all know that our acquaintance party is coming up in less than two months, and we have not yet decided on a venue! For the past six years, we have been having the party in the school lobby. This time, I think it's time for a change! Wouldn't it be better if we could hold the party someplace else, somewhere exciting and fun? The committee has decided that it would be exciting to have an acquaintance pool party. That would be way more exciting and adventurous than a party in the school lobby. If you agree with this suggestion, please sign the petition form attached herein.

Sincerely,

[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -