GUIDELINES
- If you want to get attention to the cause you are working for, write a letter and appeal for help. Use compelling language to make the reader understand the importance of the cause. Explain why you need his/her help. Use tactics to grab the reader's attention and keep him/her glued to what you say. An impassioned call to action will also help.
- Attract the reader's attention right from the beginning by using statistics and a quotes. You can also give an example, mention a story or pose a question.
- State facts and vital information.
- Get to the request.
- Mention the benefits.
- Make it easy for the reader to act on your request or contact you.
- Motivate your reader once again by repeating the significance of your cause.
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
I am penning this letter to appeal to all of the residents of (name of city) to be aware of the current state of our roads. Now, it is not news to us that our roads that have been damaged by the last earthquake we have experienced has not been fully repaired yet. However, many of you do not know that the reason behind this is because of our severe lack of funding,
Good, functional, and most of all safe roads should all be our concern right now. Because of this, we have made a group that aims to raise funds for the repair of several of the main roads until such a time that our budget is ready. If you wish to help and contribute to this cause, only send in your donations through the mail or even in person, and you can help build better and safer roads for us and our children.
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Sample letter to persuade for donations for repair of roads.
Further things to consider when writing persuasive letters to donors
Persuasive Letters
Persuasive letters are letters written to persuade others towards accepting the senders' issues, perspectives, or interests. Such letters are meant to influence the recipients' thoughts and actions. The recipient can be organizations such as banks, schools, and NGOs, or individuals such as CEOs, government officials, directors, etc. Whether you want to solve a problem with your bank or you want someone to help you or do something for you, Persuasive letters can get the job done. All you need to do it to convince the recipient to agree with your side of the story.
Before writing persuasive letters you need to brainstorm what you want, why you want it, and any arguments against you. Be brief and use clear, uncluttered sentences. State your main points in the opening statements. Go straight to the point and emphasize the importance of your request. Support your request with logical information. If necessary, provide a few testimonials that relate to your argument. Be friendly, polite, and factual, and refrain from using overly emotional language and judgmental statements. Agree to meet in the middle or compromise. End the letter with a powerful statement that persuades the recipient to be on your side.
Letters to Donors
Letters to donors are letters written to people who have donated something, especially money, voluntarily to a fund or charity. Usually, these are fundraising letters to invite donors to fundraisers or thank-you letters to express gratitude and appreciation for donations. Whatever the reason for your letter, writing to donors maintains a great relationship and can help you secure future funding. This simple gesture shows them that you can be trusted and that you are doing something that is of benefit to the community. It also shows the donors that your cause is worthy of their money and time.
When writing letters to donors, it is important to know the exact message you want to convey. Most letters to donors can be tricky to write, especially those asking for donations. You don't want to write something that the recipient will give a cursory glance and carry to the trash! Grab the recipient's attention from the start. For fundraising letters, clearly state how the donation will be used. If you are writing to thank the recipient for a donation, let him/her know how the donation helped. Be brief and straightforward. End the letter on a positive tone.
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