Sample letter introducing a new sales person


  1. This letter informs the customer about a new business contact and gives relevant details. It also makes the customer feel that he/she is important.
  2. Let your customer know about the new salesperson who is becoming a part of your business. Also, tell them that he is the one they will be contacting from now on.
  3. Discuss the importance of the new salesperson with your customer. Give importance to your client's needs in your comments.
  4. Talk to your client about introducing your new salesperson. Tell him/her that you will personally do it if it is workable for you.


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

There's some news for you, some good news.

Matt Bell has been representing your account since three years. I think you'll be happy to know that Matt is all set to work with Logi bank as an investment banker. His outstanding performance at our place has carried him to a new level.

Thus, Matt will not be available at your service from now onwards, but our healthy working relationship will remain uninterrupted.

We are feeling happy to introduce Bratt Bell in the process. He'll be your account advisor. Bratt has already proven himself as a regional manager of our company, Fuji Bank. (His qualifications and achievements have to be listed)

I do not want this replacement procedure to be a difficult one for you. So, I would prefer to introduce Bratt to you personally. I will contact you to make a suitable appointment.


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Sample letter introducing a new sales person.

Further things to consider when writing announcement letters to team members

Further things to consider when writing announcement letters to team members

Announcement Letters

Announcement letters are letters that notify or give information about a certain occasion, special event, or occurrence that people are required to be aware of. They could be for a concert, a special sale, or even a graduation party. Announcement letters are usually informal and state clearly and concisely what the event/occasion is and what further actions the recipient should take. Announcement letters can be used in many personal and business situations. In personal situations these letters may be used, for instance, to announce a birthday, death, wedding, or graduation. In the business world, such letters may be used to announce a new policy, change in management, financial summaries for investors, grand sale, or actions against a customer due to nonpayment.

Announcement letters should be written in a straightforward manner stating all the necessary facts. Clearly state why you feel the occasion is important. If you are delivering bad news, be optimistic for the future. Bold and highlight the points that need focus so that the content is clear to the reader. Add any information which you think your reader might want to know and do not miss out any important detail. End the letter on a positive note.

Letters to Team Members

Letters to team members are letters sent to people belonging to a specific group involved in striving to achieve a common goal. These could be appreciation letters to show gratitude and acknowledgment for the efforts of team members or motivation letters to offer encouragement. Communicating with the people who helped you achieve your goals is one of the most effective ways to strengthen your network and your work relationships. Everyone loves to be appreciated for his/her efforts and encouraged when the going gets tough. The best way to do this is to draft a letter to communicate your feelings.

Letters to team members can be informal as these are people whom you know pretty well. Begin by stating the objective of your letter. Go directly to the point and deliver your message. If you are writing to appreciate the team members' for outstanding performance, recognize the skills they used to achieve that performance. If the letter is meant to give motivation to the team, offer your encouragement assertively and in a sensitive tone. Avoid making negative comments directed to members who seem to be lagging behind. End the letter with a positive remark or a statement of encouragement.

These articles may interest you

These articles may interest you