Direct marketing letter sample for Floyd Snow Service.

Further things to consider when writing direct marketing letters to landlords

Direct Marketing Letters

Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.

Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.

Letters to Landlords

Letters to landlords are letters written to people who rent lands, buildings, or apartments to tenants. Whether you need repairs, raise a complaint, move out, or add a roommate, it is important to put it in writing. It provides proof that you have requested something or taken some action. Even if you are currently friends with your landlord and resolve your issues informally, you may need evidence of your communication or other requests some day. A letter to your landlord may spur him/her into action and will keep both of you within the law.

Letters to landlords can be formal or informal depending on your relationship with the recipients. Address the recipient by his/her name and use the appropriate salutation. If you are not sure about the name and address of the recipient, confirm with the lease agreement. State the purpose of your letter so that the recipient can have an idea on how to respond, if he/she needs to respond at all. Include important details such as dates, apartment or house number, etc. Finish with a call to action and sign the letter to make it official. Make a copy of the letter for yourself before sending it.