Sample letter to welcome a new customer


  1. You can promote your products through this welcome letter that you will write to your customer. It's an excellent opportunity to promote your business and build good relationships with your clients.
  2. Welcome the customer and thank for his/her business.
  3. Express confidence in your abilities to meet the client's needs and expectations. Also, mention a few products or services that might interest the customer.


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

Welcome! We are glad to have you as our new client. We are truly thankful that you have chosen J&L Accountants to handle the filing of your company's taxes this year. We have been helping companies with accounting matters for 15 years already. Over the years, we have gained a solid reputation for work efficiency, effectiveness, dedication and utmost professionalism. We at J&L are highly experienced and updated on tax laws, accounting procedures, and related issues. We make sure that you get only the best and most reliable service available.

Just contact us anytime for concerns. You can call us at 2223344 from Monday through Friday at 8:00-5:00 p.m.


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -